Ramen Burger Pop-Up
77 N Raymond Ave
Pasadena, CA 91101
Dining date: 9/8/13
Keizo Shimamoto’s Ramen Burger is America’s latest food mania since debuting just over a month ago. Shimamoto has served his burger a few times at Brooklyn’s Smorgasburg, generating extremely long lines comparable to the cronut. Already, it’s inspired other restaurants across the country to create copycat versions in order to capitalize on the buzz. This past weekend, the Ramen Burger made its West Coast debut in a limited release (~500 burgers at Torrance’s Mitsuwa Saturday and ~300 at Pasadena’s Osawa Sunday). Even though the event was announced just a few days before the weekend, word spread very quickly and people came out for the burger…big time.
Saturday’s event had some of the longest lines I’d seen in LA for a food item with an estimated 1,200 people attempting to try the creation (many more were likely deterred upon seeing early images of the line). I decided to attend the Sunday pop-up in Pasadena; luckily, those lines weren’t nearly as long. Still, the wait-time for a burger was multiple hours, the majority spent in the sun on a day where temperatures approached the low-90s. The pros brought lawn chairs and umbrellas, making themselves comfortable for the long waits.