SUGARFISH Beverly Hills
212 North Canon Dr
Beverly Hills, CA 90210
Dining date: 5/18/13
SUGARFISH, the streamlined sushi concept from Nozawa, has been rapidly expanding across LA since opening its first location in Marina Del Rey five years ago. This Beverly Hills location is the 6th in the chain (a 7th in Calabasas is already planned with rumors of a NYC project next year), though this one’s not quite like the others. This location is home to something called the Nozawa Bar, a reservation-only 10-seat sushi bar in the back of the restaurant serving an omakase-only menu of various sushi/sashimi. Whereas SUGARFISH focuses on more of the “typical” cuts of fish, the Nozawa Bar promises a more adventurous foray into sushi with its ~20 course meal. Another big difference is that the sushi is prepared right in front of the diner (like a typical sushi bar) rather than in the back (something all SUGARFISH locations share).
Lunch and dinner reservations are taken online only (here), at $130 and $150 per meal, respectively. Having never been to Nozawa I was excited to dine here, which seems like the closest thing still in existence (though, a completely different concept). This would also be my first true omakase sushi experience since returning from Japan late last year.