Beige Alain Ducasse (Tokyo, Japan)
Beige Alain Ducasse
Chanel Ginza Building 10F
3-5-3 Ginza, Chuo-ku, Tokyo 104-0061
Dining date: 10/28/12
In between bowls of soba and ramen and countless plates of curry rice, tonkatsu, yakitori, sushi and sashimi, I’ve scattered a few French meals into my itinerary. This was the second (after L’Atelier de Joel Robuchon). Beige Alain Ducasse is a collaborative effort between the chef and Chanel, located on the top floor of the Chanel building in Ginza. The Michelin two-star restaurant is Ducasse’s only upscale venture in the country.
Having been in Tokyo for just over three weeks now, I can confidently say it’s a fantastic food city (but we all knew that…). While Japanese food is the obvious dominant player, French food plays a prominent role in the food scene from casual to high-end. Notable French restaurants and chefs have been coming to Japan for some time now (both to eat and to open restaurants); the legendary La Tour d’Argent opened a Tokyo outpost almost 30 years ago. Many notable French chefs have opened up outposts here including Joel Robuchon, Alain Ducasse, Pierre Gagnaire, Michel Troisgros and even Paul Bocuse. I don’t think any city in America has matched that (Las Vegas may come the closest); when considering the multitude of Japanese that have studied French cooking in France (and returned home to cook), it’s easy to see why it has become a significant presence in terms of Western flavors.
I originally intended to dine at Beige during lunch and sit on the rooftop terrace overlooking Ginza. However, the dinner menu looked much more interesting to me, so I ended up making a dinner reservation. Unfortunately, it was a rainy evening so the view of Ginza wasn’t nearly as good as it could’ve been. Staff at the restaurant apologized for the rain at least a half-dozen times throughout the evening, reflecting the culture and service standards in Japan.
A tasting menu (¥22,000) was available, as well as 4- and 5-course prix fixe meals (¥12,000 and ¥17,000, respectively). I had my eye on some dishes in particular, so I went with the 5-course menu.
ham on focaccia
The first thing to come out of the kitchen was this little bite. I suspect it was some kind of fancy European ham, but the type was lost in translation. Simply served atop a piece of soft focaccia, I found the overall bite to be on the dry side. The richness of the fatty ham did come through a bit, but the bite needed something more.
crab, celery, melon paste, consomme
Progressing in portion size, the kitchen sent out another amuse bouche. Cool crab was paired with the textures of diced celery and carrot, topping what I think was a shellfish consomme gelee. Crisp flavors of the sea were complemented by the vegetables.
Bread service was fine, though it paled in comparison to L’Atelier de Joel Robuchon.
roasted hen pheasant, giblet crostini, baby salad leaves
The first proper course was this roasted pheasant. The pheasant was cooked well, though I felt it was lacking a more flavorful sauce. It was kind of boring. However, the foie gras and giblet crostini was a highlight, with a delicious seared offal flavor coming through with the crispy toast. Excellent!
poached blue lobster, au gratin macaroni, cooking jus
Next up was lobster, which I thought was perfectly cooked with tender, yielding flesh. The shellfish cooking sauce was pretty tasty too. I enjoyed the al dente macaroni gratin, while a little bit of spinach provided some balance. I thought the dish was everything it said it was going to be, but nothing more.
seared kyushu beef, oven-baked vegetables, bordelaise reduction
The last savory course of the evening was maybe the one I was most anticipating. Japan has some of the best beef anywhere, and I’d been craving a good chunk of it for some time. The beef was cooked to a nice medium rare, exceedingly tender and pretty juicy. A great piece of meat, especially with the rich bordelaise sauce. The vegetables (onions, carrots, snap peas, and I think daikon) were simply prepared and tasty.
petits fours: dark chocolate biscuit, lemon tart, caramel macarons
Some sweets came to the table to introduce the dessert part of the meal. All were solid, but I thought the caramel macarons were fantastic. They had a perfect chewy consistency and a rich caramel filling – I wish I could’ve taken a bunch home.
chocolate-praline CHANEL square, hazelnut ice cream
Next was the main dessert and a signature item of the restaurant. Loved the presentation, with the golden-chocolate square at the bottom and sugar art rising up at least a foot into the air. Flavor-wise, it was a satisfying dessert with strong chocolate and nutty flavors; I thoroughly enjoyed the hazelnut ice cream with the chocolate.
CHANEL chocolates and madeleine
Lastly, I was served a warm madeleine and some Chanel-branded chocolates (white and dark). It was almost sugar overload at this point, but I gobbled them down.
My meal at Beige Alain Ducasse was about as expected, though not as good as hoped. There was nothing wrong with anything; the meal was well-executed and delivered exactly what the menu stated. However, it was nothing more than that – I was hoping it would be more interesting, that the ingredients would be elevated more. It may have been due to what I ordered (reflecting what I was craving), but I’m not sure about that.
Restaurant service in Japan is better than America at every level. As expected, it was superb here. As for the Chanel side of the partnership, the soap in the bathroom was probably some of the best-smelling I’ve come across. Also, the seats were extremely comfortable with soft pillows to provide back support, fluffed every time someone got up to go to the bathroom.
Beige is such an interesting choice for a restaurant name considering that it is synonymous with boring in America…
I wonder how the Japanese feel about beige.
Haha I wonder too!
Chanel chocolates! that’s kind of fun.. and something people in Taipei would go crazy for, I think.
Haha I think so too…I think they’re popular in Japan as well. Maybe they should start selling them directly to the public in stores?